Marketing Analytics: A Practical Guide offers an essential resource for modern marketers seeking to harness the power of data in decision-making and strategy development. Designed for both marketing professionals and business students, this book breaks down complex analytical techniques into clear, actionable insights that can be applied across various marketing functions.

From customer segmentation and forecasting to campaign performance and ROI analysis, this guide provides hands-on strategies to leverage marketing data effectively. It covers the full spectrum of tools, from basic descriptive analytics to advanced predictive models, using real-world examples and case studies to illustrate each concept. With step-by-step explanations and practical exercises, readers will develop the skills necessary to optimize campaigns, understand customer behavior, and make data-driven decisions that lead to business success.

Whether you’re a beginner seeking a solid foundation or a seasoned professional looking to refine your expertise, Marketing Analytics: A Practical Guide empowers you to transform data into powerful marketing strategies that drive growth and profitability.